It’s almost that time again—flu season is right around the corner, and understanding influenza vaccination benefits has never been more important. Vaccination stimulates an immune response that directly protects the individual receiving it, but it also provides indirect benefit by decreasing the number of exposures unvaccinated individuals face, a concept known as herd immunity.

A study published in JAMA highlighted this point clearly. Researchers found that influenza vaccination reduced infections not only among vaccinated individuals but also among those unvaccinated, so long as transmission levels were consistent with typical seasonal influenza. However, when transmission was very high, even a highly effective vaccine could not extend that protection to those who remained unvaccinated.

With the season fast approaching, now is the time to ensure your infection preventionist is actively planning—starting conversations with residents, staff, and families, and taking proactive steps. Is your pharmacy preparing your community for flu season? Has your medical director considered the use of antivirals, and do your policies reflect this? Are you using tools like the CDC PPE Burn Rate Calculator to make sure your supplies are sufficient should an outbreak occur?

Preparation doesn’t need to be all policy and protocols—sometimes engagement can be as simple as hosting a family ice cream social to share information. Remember, an educated consumer is your ally, not your adversary. This flu season, focusing on influenza vaccination benefits, open communication, and readiness will help your community stay healthier and stronger.

Stay well and stay informed!